Why add Mobile Commerce (or "mCommerce") into your eCommerce strategy? Because mCommerce is a very fast growing sector of the eCommerce marketplace. According to a recent study, 25 percent of smartphone owners used their phone to shop online and 30 percent of tablet owners used their device to do the same (Source: eDigitalResearch). In December 2011, 11% of sales at 500 major e-commerce sites tracked by IBM Corp. came from mobile devices, double the 5.5% of December 2010 (Source: Internet Retailer, Feb. 2012).
Red Leaf can advise you on mCommerce "best practices", design and develop your mCommerce site, and build tracking tools to allow you to analyze mCommerce trends on your site. We can create an additional storefront on your ecommerce site, that has been optimized for mobile devices such as the iPhone, Adroid phones, Blackberry, Windows 7 smartphones, etc. Or, we can implement responsive web design principles to render pages differently based on the user's device.
We have developed a process that blends creative design, new and proven technologies, and business common sense into one amazing online experience. We create engaging and powerful websites that enhance brand images and create sales opportunities.
Give us a call, shoot us an email, or drop by unannounced. Whatever works best for you, we'll be accommodating.
Performance should be a number one concern and page load time is a key factor is developing user-friendly mCommerce sites. A mobile commerce site, which travels over a wireless connection, might not necessarily be as fast as a landline link.
If the retailer has multiple store locations include a store locator. Another option is to enable geolocation for on-the-go mobile shoppers who don't have a zip code readily available.
Increase the size of the search box and feature it consistently at the top of each page.
Use third party checkout options such as PayPal Express Checkout or keep checkout processes simple.
Use touchable tabs on the product pages to keep content organized and easy to find. Customers can select the tabs if they want to see the information rather than having to scroll past it to find what they are looking for.